Interesting question. Personally, I’ve not tried to repackage my content. And you make a good point: Not all content is worth repackaging. Just being honest, but about half my blogs don’t get much traction. Lastly, I’m a bit of a strange animal because I enjoy writing as much as I enjoy marketing. For instance, I recently read McCarthy’s Blood Meridian, which is brilliant. It is also insanely violent and brutal, so don’t read it unless you are ready for some rough sledding. I’ve not only read it, I’m studying it, reading academic papers about it, etc. I’m doing so because it is helping me as a writer. I find that hard to share in the sense of content I can blog about let alone repackage. On the other hand, the things I do to help sell more copies of my book, ramp my SEO-driven traffic, etc., are very easy to share on a blog. So… No one answer, but for me right now, no, not much repackaging of content. Hope this helps. 🙂